Contact

Projects

Home

CONNECTED DRINKS FRIDGE (IoT)

An auto-replenishment service that monitors & orders your favourite beverages when you start to run low.

Project

Anheuser-Busch InBev Group is known for its innovative product campaigns. Capitalising on the fact that many offices today have dedicated beer fridges Anheuser-Busch was eager to explore creative and convenient ways to deliver their products to office spaces.

We set out on a path to design an auto-replenishing beverage fridge that keeps track of the stock and auto-reorders when you start to run low.

Industry
Retail, e-Commerce, IoT

Expertise
Service design, Information architecture, User-testing, Interface design, User Experience Design.

Designed while working at Buzz Products. 2016.

Using an intricate system of sensors and analytics Office Bud-e fridge notifies consumers when their beer stocks are running low and will proactively re-order beverages from the local supplier.

The users can monitor and amend their orders via an interactive web portal or mobile.

The key to the success of this project was in bringing all the components of the service together into a unified, seamless user experience.

The novelty of the system meant it was essential to create an easy learning curve for our future users. Rapidly wireframing and prototyping the re-ordering portal ensured we simplified the journey and made setting up and restocking the fridge quick and intuitive.

Journey